Transmedia Integration and Channels

This week’s topic is centered around incorporating more transmedia integration and leveraging various channels for our blog. In Kevin Britteny Lauren’s blog (2013), they reference Henry Jenkins’ definition of transmedia storytelling which describes it as a process by which elements of fiction are disseminated across different media channels to enhance users’ experience.

They go on to quote Jenkins, “a transmedia text does not simply disperse information: it provides a set of roles and goals which readers can assume as they enact aspects of the story through their everyday life” (2013, para. 7).

Regarding YVRchives, I could certainly leverage this to create more accessible content that is disseminated in a more versatile way. The photography medium offers an opportunity to be easily shared on multiple platforms. While social media is the most efficient channel I could tap into, I think a unique form of transmedia would also be beneficial.

For instance, a video game could be a great way to create a story around Vancouver photography that people could easily integrate into their everyday lives. A few ideas I could pursue:

  • Matching the photo to the local artist
  • Vancouver trivia with photography attached to each question
  •  Speed snapshot the local photo

Finally, I could feature a place on my site that centers a virtual photography feed. This would be a dedicated page where my blog audience interacts and engages with the site. People can create their own content, remix other local artists’ work, and even screenshot other virtual content and share it with other users. This would be a great channel for users to access content, and participate with the media.

Furthermore, I’d share all this transmedia on social media channels to garner exposure. I would use hashtags to further disperse this information and integrate it into multiple platforms. This way, I could increase more traffic as well as engagement to my online publication.

References: (2013).Pokemon as transmedia storytelling

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